pillow talk

verbal identity, copy, fashion styling, art
direction, journalism

Every quarter, citizenM published pillow talk, a company-wide magazine I named to echo the hotel experience, the brand’s voice and the conversations behind it.

As Editor-in-Chief, I owned the full editorial process — from content strategy and stakeholder interviews to writing features, managing contributors, shaping the visual identity, and directing photoshoots. I edited each issue end-to-end and led the global communications rollout, building momentum from announcement to launch.