on the lookout for people who stand out
Project:
global recruitment campaign
Client:
citizenM
Skills shown:
content strategy, verbal identity, copy, fashion
styling, internal communications
citizenM isn’t your average hotel. They’re known for hiring nice people and their bold individuality – this campaign leans into both traits. Using real employees and everyday hotel objects, we staged a Wes Anderson–style search for one-of-a-kind, kind people to join teams around the world.
The concept was rolled out company-wide. We built an EVP (Employee Value Proposition) deck to guide teams on using the campaign collateral – and how it translates into the hiring process.
KEY COPY
personalities matter, not just CVs
on the lookout for people who stand out
one-of-a-kind as you
who did what
Marc Denton
Marco Tiberio
creative direction, graphic design
Ruby Joemai
photography
Paula Cernuda
graphic design
Kelly Merks
model, production
creative direction